Programmatic Ads for E-Commerce: A Complete Guide

Programmatic advertising automates the buying and selling of ad inventory. For e-commerce, this means your ads can adapt in real time to your product catalog.

What Makes It "Programmatic"?

Traditional ads are static. You create an ad, set a budget, and hope it performs. Programmatic ads use rules and data to:

• Pause ads when products sell out
• Update copy when inventory is low ("Only 3 left!")
• Target keywords from product titles and categories
• Adjust budgets based on performance

Why E-Commerce Stores Need This

E-commerce catalogs change constantly. New products, sold-out items, price changes—manual ad management doesn't scale. Padwords automates these updates so your ads always reflect what you actually have in stock.

Getting Started

Connect your store and ad accounts. Padwords handles the rest.